The secret that some companies use to make
millions of dollars on the
Internet is to actually lose
money first!
Intelligently losing money
can make you a lot
of money later! Let me
explain...
Almost all of the really
successful marketing
companies realize that
their initial offer aimed at
attracting new customers
is an investment.
They have figured out what
they will spend, on
average, per customer they
get on the front-end.
They understand that
enough customers will order on
the back-end to make up
for what was spent on the
front-end to get all those
customers.
This is why it is
important for you to have a
back-end offer you can
make to your customers.
A lot of times there is
not enough profit from
just one initial front-end
product to get rich! You
must always look for
back-end related products to
sell your customers!
It is a tough thing to do,
though. We are so
5
conditioned into thinking
that losing money is bad
that we try not to lose
any money.
That is why you must look
at it as investing in
a customer that will make
you more money in the
future than they cost you
to get!
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